Mobile dating market dating a male rape victim
This transition to mobile apps reflects the preference of users for mobile devices due to ease of use and convenience.
For online dating sites, this means that they should move toward releasing a mobile app or a mobile version of their site to stay competitive in the market.
"People start with free swiping casual connection apps, and if they don't get what they want they tend to drift to us." "For most of our history the average age of users was 36 to 37 years old," but Langston said with the influx of younger users to the online dating category, "now it's closer to 30." He said usage peaks between the holidays through Valentine's Day, during what he calls the "high season." Yet e Harmony said it's seen a 35 percent increase in users since the presidential election on November 8th, and Langston suspects he knows why.
"Whatever your politics are, the world is less predictable than it was a year ago.
While many dating apps are free, e Harmony charges monthly subscriptions that cost up to .95 a month.
Langston says in the last five years free apps have brought twenty-somethings into the marketplace.
The number of unique visitors to dating websites has fallen 39% from April 2015 to April 2016.We're always about trying to find you your last first date." A recent e Harmony poll found the most important attribute men and women cite is "sense of humor," followed by "kindness…charisma" and "intrigue." Langston says it's more than that."Truth of matter is you just need a lot of [those qualities]."We find great relationships for reasons that matter," new e Harmony CEO Grant Langston told CNBC's "On the Money" in an interview.Still, he admitted "the way we do it has been frozen in time." He said an "antiquated communication process" had left the "product feeling dusty." A longtime e Harmony veteran of the company's marketing side, Langston has been "trying to make the use of our service easier" since taking over top job in July.